In an increasingly cost-driven market, display manufacturers continue to innovate, searching for performance advantages that distinguish their products. Extraordinary colour quality is high on the list of potential discriminators. The higher the quality of a display, the tighter the requirements on its metrology. Research-grade equipment can measure display characteristics with high fidelity, but the cost is high and the measurement time is long. Alternatively, manufacturers can have trained employees qualitatively inspect their displays prior to shipment, but that approach introduces inconsistency at the very end of the production pipeline. Full article available on the information display website.